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AI basics

AI basics

Should You Set Up AI Yourself or Work With a Partner?

Should You Set Up AI Yourself or Work With a Partner?

Should You Set Up AI Yourself or Work With a Partner?

62% of owners in one survey said they did not understand how AI could help them. Here is an honest look at doing it yourself versus working with a partner.

62% of owners in one survey said they did not understand how AI could help them. Here is an honest look at doing it yourself versus working with a partner.

AW

AI Works Hawaiʻi

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3 min read

Drawing of a signpost with two blank signs pointing different ways

In one 2025 survey, 62% of small business owners said they did not understand how AI could help them. In another, 55% said cost held them back.

In one 2025 survey, 62% of small business owners said they did not understand how AI could help them. In another, 55% said cost held them back.

In one 2025 survey, 62% of small business owners said they did not understand how AI could help them. In another, 55% said cost held them back.

Both are fair reasons to wait. Here is an honest look at your two paths.

What doing it yourself takes

  • Picking a tool from dozens that look the same

  • Connecting your phone number, calendar, and website

  • Writing every text and answer

  • Testing it like a customer would

  • Fixing it when something breaks or your hours change

None of this is hard. It all takes time, and it lands on the owner.

When doing it yourself makes sense

  • You like setting up tech.

  • You need one simple tool.

  • You have a few free evenings this month.

When a partner makes sense

  • Your time is worth more than the setup.

  • You want more than one tool working together.

  • You want someone to call when something stops working.

What to look for in a partner

  1. Month to month terms, no long contract

  2. You keep your phone number and your data

  3. A sample or demo before you sign

  4. One clear monthly price

  5. A real person you can call, ideally someone local

Put a number on your time

Add up the hours you spend each week on calls, texts, reminders, and reviews. Multiply by what an hour of your time is worth. That is the number to compare with any monthly price.

ONE THING TO TRY THIS WEEK

Track one day. Every time you stop real work to answer a call, a text, or a question, make a mark. Count the marks at night.

Track one day. Every time you stop real work to answer a call, a text, or a question, make a mark. Count the marks at night.

Sources

  • Service Direct, 2025 small business survey (62% figure), as cited by NEXT Insurance via Stacker

  • Bipartisan Policy Center (55% figure), as cited by NEXT Insurance via Stacker

Want to run the numbers with us?

Want to run the numbers with us?

Want to run the numbers with us?

Book a free 15 minute call. If doing it yourself makes more sense, we will say so.

Let’s talk about your business

Chat with us to book a free consultation. Prefer a form? Use the short one.

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